Joe Hinton grew up in Sierra Leone, West Africa. In Freetown, he apprenticed under a master tailor. In 1987 he moved to the United States, where he has built his business into a unique combination of design, fit and quality tailoring. His three good reasons for having at least one custom garment include "separating you from others," "customized fit beyond compare" and "fabric quality provides timeless endurance." He also makes ties and sells some accessories like cuff links.