History
Our textile history goes back four generations. Starting from desert traders in old Indian cities, our rugs now come to you from the tradition of our history with a fusion of innovation, color and heritage. Our family-owned U.S. company was founded in 1998 by our founder, Junior Gupta. Originally known as J Quilts, we manufactured and wholesaled primarily handcrafted quilts in country motifs from our factories in India with a small selection of matching braided rugs. In 2004, we re-focused by dropping the quilt line and expanding our handcrafted braided rug and accessories under the Homespice Decor product line. In 2006, we introduced our Out-Durable Stain Proof rug line (now known as Ultra-Durable rugs) and in 2008, we created our Green World braided jute rugs and accessories line. Our customer base is primarily country home stores. The largest sector of our country stores focus on country and primitive motifs and other sectors include cottage, lake/coastal, transitional.
Specialties
Since 1998 we have been designing & wholesaling americana products such as braided rugs, hooked rugs & penny rugs. We've won two major awards in the