The Flowers Discount Baking Company store is a retail outlet that obtains its packaged baked goods directly from the Flowers Baking Company, home to such brands as Nature's Own, Sunbeam and Blue Bird. The store is spacious, with a great variety of products such as, doughnuts, moon pies, cakes, chips and bread. Bread is the only product that goes first to other retail grocers before coming to the Flowers Discount Baking Company store. As a result, customers who purchase bread here do so at approximately one-third the retail cost. Although it should be noted that the shelf-life of the bread is somewhat reduced.