Blend it Up specializes in diet shakes. With flavors like French vanilla, vanilla blueberry, samoa, tag along, pina colada, caramel apple pie, blueberry muffin and a host of other delectable treats, who knew that dieting could be so much fun. The store also hosts private parties, diet challenges and other activities to keep customers pumped up and excited. Student discounts are available, and customers can earn free shakes through a referral program.