Contrarily, American Haircuts evokes the early twentieth century with its corner space on the ground floor of the futuristic Aqua building. Ceiling fans spin above the barber chairs, and a barber's pole rotates outside, next to the front door. The pale blue walls inside are visually soothing and, if they prove to be insufficiently so, the proprietors (all Georgia natives) can offer complimentary booze to adult customers. A sales room, full of assorted grooming products arrayed on wooden shelves, separates customers entering or leaving from those occupying the barber chairs. This "buffering" also has a soothing effect, namely reducing the watchful waiting (How much longer can this guy be in the chair?) that strips away some of the pleasure a haircut can bring.