Specializing in cosmetics, fragrances, hair care and bath and body products at discount prices; ULTA operates more than 350 stores in 38 states. It carries hundreds of brand name products as well as its own ULTA brand. The store also provides hair styling, color and texture treatments, facials and skin treatments, make-up application, and body waxing at The Salon at ULTA. One of two ULTA stores in Sarasota, this location is at the Sarasota Pavilion near BankUnited and Hooter's.