St. Augustine's Iconic Fashion Boutique since 1984. Known for offering clothing & jewelry that is beautiful, fashionable & modern. Rochelle’s is THE must-shop boutique. Voted “Best Boutique” in St. Augustine year after year, Rochelle’s is located in an historic former sign studio renovated in a modernist, eclectic style. Free People, Michael Stars, Chaser, UNOde50, Show Me Your Mumu, and more!
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