History
The first FITniche location opened in 2006 in Lakeland. We now have 3 stores (Lakeland, Wesley Chapel, and the youngest Brandon) of which we are extremely proud. We believe in giving knowledge as a gift to every person we meet and help. Whether you're a walker, runner, triathlete, swimmer, cross-fit junkie, or a current couch potato looking to get started, we're designed to serve your needs! FITniche has been named one of the Top 4 Running Stores in America by Competitor and Formula4Media and is a perennial Top 50 Running Store in America, as ranked by the same groups.
Specialties
We are a specialty running and fitness store located in beautiful Lakeland. We carry a wide selection of shoes, apparel, and accessories for running and other fitness activities. A free Gait Analysis is offered to help everyone find the right shoe for them. Also, we sell lots of other helpful and just plain cool stuff that makes running and exercising more fun! Some of the brands we feature in our store are Brooks, Asics, Saucony, Mizuno, New Balance, ON, Hoka, 361, and more.