History
Filthy Rich began in 2003 when Mike Shurtleff founded the company in Orlando, Florida. Until 11 years ago, Shurtleff ran a 1,200-square-foot museum in Orlando's tourist area and exhibited replicas of the British Crown Jewels. His whimsical pendant purchase of a replica worn by Marilyn Monroe in How to Marry a Millionaire found in a local antique store steered him into another direction. The pendant, a prop on a shelf, created more attention than the crown jewels.