Founded in 2000 by local music producer William Edwards, Big 3 Entertainment started as a public recording studio but has since evolved to produce and respresent some of the biggest names in the business such as Cheap Trick, John Secada, Carnie Wilson and DJ X. The company expanded to concert promotions in 2008 and has booked appearances by Alicia Keyes, John Mayer and Josh Groban. With a diversified platform of businesses and a staff of experienced professionals, Big 3 Entertainment has become one of the most respected labels in the industry.