Americrown, formed in 1989 by Lesa France Kennedy, President of International Speedway Corporation, is the leader in motorsports catering, concessions and merchandise sales and service. Operating at twelve NASCAR and IRL sanctioned tracks nationwide, Americrown touches millions of race fans annually. The company s ever-growing fleet of mobile food concessions, merchandise and catering equipment is unparalled in the industry. Whether it's cutting edge merchandise tie-ins with such companies as Walt Disney Company and Warner Brothers Studios, co-branding menus with renowned regional chefs like Mark Tarbell of Phoenix, or providing catering and concessions for events hosting hundreds of thousands of people. Americrown is the provider of officially licensed apparel and collectables for International Speedway Corporation. Americrown provides retail points of sale at all ISC properties during events, as well as operates three year-round stores. Americrown is based in Talladega, Ala.
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