OneTeam Partners is a unique company based in Washington, DC, that specializes in maximizing the value of athletes' name, image, and likeness rights. Through partnerships with Players Associations, OneTeam aims to transform the way athletes participate in business by placing them at the center of the commercial ecosystem, offering services such as group licensing, marketing, media, and investing.
As the only company in sports that focuses on collective licensing rights, OneTeam represents group rights across various professional and collegiate sports, including football, basketball, baseball, soccer, and rugby. They work to enhance the value of athletes' name, image, and likeness across digital games, trading cards, apparel, merchandise, and more. Additionally, OneTeam develops authentic relationships between athletes and brands, provides turnkey solutions for sponsorship, athlete marketing, content, and digital marketing, and serves as a production partner for sports-lifestyle content creation.
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