The New Media Firm, based in Washington, DC, is a creative agency that specializes in using the Interrotron method, developed by renowned filmmaker Errol Morris, to capture intimate and captivating interviews. With a focus on storytelling, they employ this unique technique to connect the subject directly with the camera, allowing for a raw and powerful portrayal of their narrative. Their work spans a range of topics, from highlighting the struggles of seniors unable to afford healthcare to amplifying the voices of educators fighting for classroom time.
Using a setup of two cameras and two teleprompters, The New Media Firm ensures that both the subject and the director can maintain eye contact with each other and the camera simultaneously. This method creates a compelling connection between the subject, the director, and the viewer, resulting in emotionally impactful storytelling. Through their innovative approach, The New Media Firm has produced a portfolio of exceptional spots, showcasing the power of the Interrotron method in conveying important messages and advocating for various causes.
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