The Natural Products Foundation (NPF) is a Washington, DC-based organization dedicated to promoting truth in advertising within the natural products industry. Through their Truth in Advertising Program, they have referred 40 cases to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA), while also expanding their education outreach and reviewing 275 advertising cases in 2013.
With a focus on advertising compliance, NPF actively works to ensure that consumers are provided with accurate and transparent information about natural products. They have a Legal Advisory Council and collaborate with regulatory agencies, such as the FTC and FDA, to maintain integrity in the industry and protect consumer interests.
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