The Network Advertising Initiative (NAI) is a Washington, DC-based organization that promotes trust and innovation in the field of digital advertising. They provide guidelines and best practices for data privacy and accountability in the industry, helping companies navigate the complex landscape of digital advertising.
Through their Code of Conduct, the NAI ensures that member companies uphold self-regulatory principles and adhere to high standards of privacy, trust, and accountability. They offer compliance and enforcement processes to ensure that these standards are met, fostering a more transparent and consumer-friendly digital advertising ecosystem.
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