Wow Creative Design Group is a creative branding agency based in New Haven, CT, specializing in developing innovative branding solutions for various organizations and campaigns. They were recently commissioned by the Stop Solitary CT campaign to create new branding materials, including a logo, slogan, billboards, and bus advertisements, to raise awareness and advocate for the end of solitary confinement in Connecticut's prison system.
With their expertise in graphic design and marketing, Wow Creative Design Group successfully launched the campaign in March 2021, utilizing billboards along the I-95 corridor in the Greater New Haven and Hartford region, as well as CT Transit bus tails in the Greater Hartford area. They also created Unlock Humanity tote bags, serving as traveling billboards to further promote the initiative. Through their impactful visual communication, Wow Creative Design Group aims to influence key stakeholders, educate the public, and bring about positive changes in the state's use of solitary confinement.
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