Spectrum Associates Market Research, based in Wallingford, CT, has been providing custom qualitative and quantitative research services since 1986. With a mission to help clients turn insights into action, they partner with businesses as an extension of their team to understand their unique market, discover new possibilities, and achieve their goals. Known for their well-designed, accurate, timely, objective, and actionable research, Spectrum Associates offers a range of services including focus groups, in-depth interviews, telephone surveys, and online surveys.
With a reputation for excellence, Spectrum Associates has worked with notable clients such as Travelers Insurance, The Hartford, and Cigna Associations. Their team, led by Dr. Hartstone, is highly skilled in moderating successful groups and handling complex questions or requests. As a certified Small Minority woman-owned Business Enterprise, Spectrum Associates is committed to providing valuable market research solutions to businesses across industries.
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