Established in 2004, Jolie Boutique has been dubbed the 'Frugal Fashionista' in providing French inspired affordable fashions. Located in downtown Madison, Jolie has a unique line of affordable clothing including brands Papillion, Avalin, Last Tango, Maggie London, a higher end classic with an updated look. Notable is their line of American made travel wear that is affordable, durable, washable and ready to go from the gym to dinner. The owners always take a personal interest in helping you find the right item. The store provides a sociable backdrop for its affordable and current fashions with new arrivals weekly.