Traffic Bid, formerly known as Green Lights Trading, is a pioneering company based in Cos Cob, CT, that aims to revolutionize the way traffic congestion is managed. By implementing a unique system that assigns priority to vehicles based on their needs or willingness to pay, Traffic Bid provides incentives for drivers to use alternate routes, ultimately reducing traffic congestion.
With their groundbreaking technology, Traffic Bid breaks away from the traditional approach of prioritizing traffic based on the "First-In-First-Out" principle. Instead, they allow market supply and demand to determine the optimal solutions for each driver's requirements and constraints. By enabling drivers to bid for the fastest journey or receive credit for using longer, less congested routes, Traffic Bid offers a fresh perspective on solving the age-old problem of traffic jams.
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