Books are Fun is a display marketer of books and gifts. Its book fairs and displays are used to supply products to employees of more than 70,000 schools, 50,000 businesses, 20,000 early-learning centers, 12,000 corporations and numerous hospitals, universities, government offices and nonprofit organizations throughout the United States and Canada. The company operates through a network of 1,000-plus independent sales representatives. The company is a subsidiary of Reader s Digest Association. Reader s Digest Association is a global publisher and direct marketer of more than 20 magazines. The publications are marketed through a wide range of channels, including direct mail, display marketing, direct-response television, catalogs, retail and the Internet. Books are Fun is headquartered in Fairfield, Iowa.
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