The Yosemite Mariposa County Tourism Bureau is the official destination marketing organization (DMO) for Mariposa County, California. They are responsible for managing the branding, sales, and marketing efforts to attract leisure and group overnight stays in the county, with a primary focus on generating room nights during the off-season. Their advertising campaigns and promotions encompass a wide range of media and efforts, including television, radio, social media, online, print, promotions, and event support.
Funded through a levy on room revenue collected from visitors and an allocation from the Mariposa County Board of Supervisors, the Yosemite Mariposa County Tourism Bureau works to promote the diverse array of lodging options, activities, and attractions available in Yosemite Mariposa County. Their goal is to inspire and assist visitors in planning their trips, providing helpful tips and updates through their email newsletter and free visitors guide.
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