Wiser Wash Inc, based in Paramount, CA, is a pioneering company that has developed an innovative and sustainable process for denim wash production. Their Wiser Wash process eliminates the use of pumice stones and toxic chemicals traditionally involved in washing denim, while still achieving beautiful abrasions and bright contrasts through decolorization with minimal water consumption.
With a strong focus on sustainability, Wiser Wash aims to become the industry standard by reducing water consumption and waste by over 90% through their process recycling in facilities worldwide. Their mission is to make the global denim wash production better for both the environment and the people involved in the industry, while still delivering high-quality and fashionable denim products.
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