Viva Downtown Redding is a Main Street America organization dedicated to the economic, social, and cultural development of Downtown Redding, CA. They prioritize revitalization, partnerships, and incremental improvements to create a dynamic and engaging downtown community hub.
Committed to diversity and inclusion, Viva Downtown supports projects that enhance the cultural and economic vibrancy of the area. With a focus on promoting local businesses, arts, entertainment, and recreational activities, they strive to create a thriving downtown environment for residents and visitors alike.
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