Villasana, Richard is an international consultant, speaker, and author specializing in helping companies successfully enter and navigate the Mexican market. With over 20 years of experience, Richard has established distribution for U.S. products in over 20 countries, including Mexico, Australia, Ecuador, and Italy.
His expertise and guidance have helped numerous companies increase their profits and avoid costly mistakes by providing cultural understanding and specific advice on finding the right distributors and suppliers in Mexico. Richard's reputation as The Mexico Guru has been recognized by major media outlets such as ABC, NBC, and BusinessWeek.
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