The store is located on the corner of Rodeo Drive and Dayton Way. Since 1896, French jewelry house Van Cleef & Arpels has been fusing inspiration and technical prowess into creations such as the Mystery Setting. The firm's jewelry is characterized by fluid lines, graceful curves, color and a poetic sense of movement, evoking the Art Nouveau style. This jewelry salon has collections for both men and women in diamonds, pearls, gold, silver and gemstones. While strolling Rodeo Drive, you must stop in to take a peek at this shop – it is truly a wonder to behold.