UE Group is a San Jose-based strategic design and innovation company that specializes in helping businesses design mission-critical products. With a focus on user experience (UX) and insights, they offer a range of services including branding, UX/UI design, and funding-worthy demos.
They are known for their expertise in ethnography, utilizing observation-based research to gain valuable insights into the way different groups think and behave. UE Group also provides free tools for user feedback, allowing businesses to conduct remote usability testing and quantify the emotional journey to drive customer experience (CX) and product decisions.
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