Traction Bikes sells all of the major brands, including Felt, Gary Fisher, Haro, Orbea and Trek. It also has Giro helmets, numerous Shimano components, Cat Eye lights and Mavic wheels. It is a Michelin-preferred dealer, as well as a Felt bicycles authorized dealer and an official Dura-Ace demo center. Traction Bikes is a family-owned business not affiliated with any chain and provides free lifetime adjustments with all bike purchases.