Master-McNeil, founded in 1989, is a renowned firm based in Berkeley, CA, specializing in naming and naming architecture issues. With a reputation as thought leaders in the field, they have created numerous successful new names and brand architectures, while also advancing the discipline of naming through various mediums such as articles, speeches, and teaching.
Known for their experienced staff and a blend of creative and strategic services, Master-McNeil offers ingenious and practical solutions to strategic naming questions. Their names and architectures are highly regarded for their ability to effectively convey key client messages with clarity and power, embodying William Shakespeare's notion that a name can give shape and substance to the unknown.
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