What sets The Sofa Company apart from its competitors is that every piece of furniture here can be customized at a reasonable price. Customers begin by choosing from The Sofa Company's large selection of couch, sofa, loveseat and ottoman designs, each with its own name. Next, they're shown swatch after swatch of printed and solid fabric, leather and suede, to be used for an individual piece. The customer also determines the filling for the furniture, including the eco-friendly kapok, a new material made from the seeds of a tree. All the furniture is made at a warehouse in Los Angeles. In-home consultations are offered at $75 per visit, and that price goes toward the furniture if a purchase is made.