For 41years now, Swetka's Tennis Shop has provided tennis enthusiasts with rackets, footwear, and apparel. The company was started in 1969 by tennis players Alex and Sally Swetka in response to the growing popularity of the sport. The shop prides itself on knowledgeable staff and a demo program, which allows customers to try out rackets for several months for a fee, until they decide which one is best for them. It was named the "Best Tennis Shop" in the nation by RSI (Racquet Sports Industry) in 2006.