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The Hass Avocado Board, based in Irvine, CA, is dedicated to increasing the consumption of Hass Avocados in the United States. With a focus on nutrition research and establishing credible health claims, the Board aims to expand demand for Hass Avocados. In 2010, the Board achieved record success with close to 1.4 billion pounds of avocados absorbed by the market, and continues to prioritize activities that will increase long-term demand. Through strategic partnerships and promotions, such as the fall football campaign, the Hass Avocado Board ensures that Hass Avocados remain top-of-mind for millions of avocado enthusiasts. The Board's efforts have resulted in increased household penetration of avocados, particularly in the Pacific and Southwest regions, and a significant rise in awareness of Hass Avocados. With a strong focus on consumer preferences and trends, the Board continues to drive the growth and popularity of Hass Avocados in the United States.Generated from the website

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