History
When I moved to the states I was no longer able to find my favorite brands. Trips home to Tel Aviv were accompanied by shopping sprees, and I started hosting trunk shows showcasing my favorite designer pieces statewide. The pieces I singled out always adapted the original design with the American spirit, culture and style. I then leveraged my love for fashion to starting my first store in Palo Alto which was followed by four more in San Francisco, Santa Monica, Berkeley and Venice.
Specialties
My stores tell my story, a story of love and fashion, and I hope you share it with me by embarking on a journey to discover the stylish treasures my collections capture. I showcase a mix of women's ready-to-wear, shoes, bags and jewelry which create a unique, carefully-curated collection. Chic and modern, the collection combines my love of fashion with my Israeli origin, as most of the brands my stores carries are Tel-Aviv based. The collection I either design or hand-pick every piece in the collection. Some of the limited-edition pieces were especially created with my customer in mind, a strong woman who appreciates unique fashion and fine tailoring - in short, a woman that has effortless chic. As a stylist, I believe in simple designs that nonetheless convey sex appeal. Clothes that make you feel and look at your best, portray authenticity and confidence.