History
Behind the Rolex crown is a way of thinking about our place in the world and an aspiration to contribute. We call this perpetual spirit. It is based on a fundamental belief in unlimited human potential, in continuous improvement, in always pushing the boundaries and taking the long-term view. Our watches are built to last. So is our contribution to future generations.
Specialties
Rolex maintains an extensive network of service centres and official retailers, carefully selected for their professionalism and expertise.