History
We are still family owned and operated, and have been serving the San Diego area for over 35 years. As a BBB accredited business, we strive to provide unbeatable prices, quality, and service to our customers, whatever the needs may be. We are now located in a larger location located in the Costa Verde Shopping Center off Genesee Avenue across from the UTC shopping mall. (Right next to StarBucks)
Specialties
Your #1 choice for all your Jewelry and Watch needs! We specialize in: -Best prices on both certified and non certified diamonds (GIA, EGL and more) -Onsite Jewelry and Watch repairs. Most can be done while you wait or in the same day upon request. -Custom designs and manufacturing, using the most advanced equipment and technology available. -High-End Watch Services, including Rolex -GIA appraisal services -Ear piercing and more!