Proline represents makers of industrial ovens, refrigerators, display cases and other products to customers in the food service and bakery industries. Clients include Groen, Federal and Norlake. Proline's staff works not only to supply managers with equipment, but also to train and advise the workers who use it. Company President Casey McLaughlin is a former president of the Manufacturers' Agents Association for the Food Service Industry's regional chapter, and is involved in many local charities.