Planet Blue's Beverly Hills flagship store evolved from a seed idea in 1995 for a trendy boutique in Malibu incorporating environmental, global and social change into the shopping experience. The store carries trendy, cutting edge fashions priced at $40 and up, catering to upscale fashionistas with up-to-the-minute tastes. Showcasing eco-conscious designers and using recyclable materials are among Planet Blue's contributions to the effort to save planet Earth.