A family-owned and -run deli with a history at this location dating back to September 1993. Besides delicious deli-style soups, sandwiches and salads, Steven V. Bowen, owner, offers a large catering menu. Visit the website for a complete view of the catering selections. But wait, there is more! Start your morning at 7am at On A Roll with pancakes, breakfast burritos and sandwiches. If you can dream it, Steven and staff can make it, or try the Carlsbad Club, Funky Chicken, Holiday Harvest, even pizza and vegi burgers. Make your fresh to-go or eat-in orders on the web or over the phone, but make sure it is before 2pm.