If you've used the following brands you have Novamex to thank: Cholula Hot Sauce, Jarritos and Sidral Mundet Apple Soda. Novamex is a Mexican food distributor for the United State. Everything from ready-to-make flan and refried beans is in distribution with Novamex. Many of its buyers are supermarkets but you can find Novamex products within the local Mexican food restaurants. Novamex spends more than $50 million in television and radio promotions for its products and current partnerships with restaurant chains like Don Gallo Giro and Don Clemente continue to ensure product success.