The business office for New Leaf is located in downtown Santa Cruz. This administrative center handles the operations for all the New Leaf markets. New Leaf is a community market "where local flavor is always in season." This all-natural and organic market has become a locally recognized staple of Santa Cruz. New Leaf has won the Good Times Best Natural Food Store award for the past 6 years. New Leaf is also a Clean Ocean Business, as well as Green Business certified by the Monterey Bay Area Green Business Program.
New Leaf is a business that is truly dedicated to nourishing the community through more than just healthy food. The business donates 10% of profits annually to local non-profit organizations. Customers can even participate in New Leaf's "Envirotoken" program when they bring in their own reusable bags. Each reusable bag is worth a 10-cent token for local non-profit environmental organizations of the customer's choice. New Leaf's "Community Days" contribute 5% of the market's profit to a local non-profit organization, one Thursday every 6 months. For contributions into local schools, visit the store or website to find out more about the "E-Cards."