NASCAR Media Group provides media services for the National Association of Stock Car Auto Racing Inc. As one of America's largest spectator sports, NASCAR racing is also broadcast in more than 150 countries and in 20 languages. NASCAR Media Group creates original content and manages the organization's various media rights. Content includes race broadcasting, film and television productions, home video products and marketing materials. The office manages relationships with networks and continually develops relationships with media outlets to widen NASCAR's presence in mainstream entertainment. As the exclusive rights holder of NASCAR event footage, the company manages the more than 50 years of footage for licensing. Video access to NASCAR events is also managed by the organization.