MoreFlavor! offers equipment and supplies for the DIY beer brewer, wine maker and coffee roaster, both amateur and professional. This, the Northern California retail store for the MoreBeer!, MoreWine! and MoreCoffee! divisions, opened in the former Fermentation Frenzy space in 2007 just east of El Camino. The company also does nationwide catalog and online sales, while remaining folksy and friendly.