Marty Magic, 330 Lincoln St, Santa Cruz, CA 95060, US

Sacred Beads is not an average bead store. The store specializes in semi-precious stones, but rare and connoisseur beads are also available. The storefront has a peaceful and clean atmosphere. Native American, African and East-Asian pieces reflect the gallery's multicultural focus. The clientele can expect personal and attentive service from the knowledgeable owner/operator, who takes time to consult, advise and educate each visitor. An artist himself, he handpicks every piece in the store through his travels, expos and other dealers. The owner supports the Santa Cruz art community through consignment representations of local and regional artists, as well as participation in the First Friday Art Tours. Clients can also visit Sacred Beads for custom-beaded jewelry projects. The owner extends his services to restringing select vintage and spiritual pieces. For certain special pieces in the store, lay-away options are available. Sacred Beads is located behind Plaza Lane Optometry (just follow the mural).