The Leucadia 101 Main Street Association is an organization committed to the revitalization of the North Coast Highway corridor from Encinitas Boulevard to La Costa Boulevard. With 225 unique businesses and property owners in the project area, Leucadia 101 is dedicated to the improvement and continued maintenence of the corridor through projects, special events and a variety of activities. Following an example set by the Downtown Encinitas Mainstreet Associaton, the Leucadia 101 Main Street Association is part of the California Main Street Program.