Joico, located in Culver City, CA, is a hair care company that offers a wide range of products and services. Their Inner Joi collection features 100% vegan, naturally-derived formulas that deliver transformative results and professional performance, all packaged in sustainable materials that give back to communities in need. Joico's LumiShine line uses breakthrough bond-building technology to transform hair from the inside out, providing astonishing shine, color longevity, and overall healthier-looking hair. With a team of talented guest artists, brand ambassadors, and leading education authorities, Joico is dedicated to bringing the artistry of hair to the next level.
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