Idea Couture, based in San Francisco, CA, is a design thinking consultancy that collaborates with leading global brands to innovate and reset platforms for growth. Their expertise spans various industries, from retail to technology, helping companies like Starbucks, Burberry, and Samsung reinvent their strategies through design thinking.
With a focus on practical application, Idea Couture showcases their design thinking in practice through a series of books and case studies, demonstrating how companies like FedEx, Lululemon, and UBS have successfully leveraged design thinking to transform their businesses and create impactful customer experiences.
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