BERMAN MEDIA SALES INSTITUTE Your Complete Source Advertising & Media Sales TrainingHelen Berman is the Advertising and Media Sales Solution for all media sales executives and professionals. Since 1984, Berman's media-specific sales training have helped hundreds of publishing and exhibition companies along with trade associations to increase their print, online and event advertising sales.With Helen's original marketing-consulting approach, everyone wins. Salespeople win by selling not what they have, but what advertisers need. Advertisers win by choosing your media with confidence. And publishers and event managers win by commanding bigger clients and better revenues.Great advertising salespeople aren't born - they're trained. Particularly in a tough economy, publishers and associations need more than ever to seize lucrative money-making opportunities in internet advertising, events, custom publishing and other media sales. Even seasoned print advertising pros need to examine and sharpen their skills to transition to integrated media sales.Let Helen Berman help your publication, news or event company tackle the challenges and opportunities of today's media revolution. We are dedicated to helping the advertising media sales industry reach the highest levels of professionalism.
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