Athletes First is a prominent full-service management firm based in Southern California, representing elite players, coaches, personnel, and broadcasters since 2001. With a team of experienced agents holding degrees from prestigious universities, Athletes First is known for negotiating record-breaking contracts and extensions in the sports industry.
Recognized for their powerful representation of athletes, coaches, and executives, Athletes First has established a culture focused on maximizing client value through strategic negotiations and comprehensive marketing efforts. Partnering with Proactive Sports Performance for pre-draft training, Athletes First has a proven track record of success in developing top talent for the professional ranks.
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