GTR Consulting, founded in 2001 by Gary Rudman, is a leading provider of custom qualitative research services based in Mill Valley, CA. With a focus on understanding the hopes, dreams, fears, and desires of kids, teens, young adults, and their gatekeeper parents, GTR Consulting helps brands gain authentic insights into their target markets. Their comprehensive syndicated macro trend reports provide in-depth research on emerging trends in technology, spending habits, communication, and media consumption among high school-aged teens and young adults aged 21-35.
Known for their flexible and efficient approach, GTR Consulting offers a range of services including concept testing, usability testing, advertising research, and packaging testing. Their team of seasoned senior researchers ensures that each project receives personalized attention, resulting in satisfied clients and long-term relationships. With a deep understanding of both their clients' objectives and their target markets, GTR Consulting delivers actionable insights that drive business success.
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