Gracie Humaita San Francisco, 2125 Powell St, San Francisco, CA 94133, US

HistoryIt all started on a boat off Hawaii. Our friend Bubba spotted a humuhumunukunukuapua'a fish and said it looked like a sneaker weaving through the water. As a joke, we painted the fish's blue, black and neon pattern on a white canvas slip-on. But, after looking down at the flip-flops most of us were wearing, we agreed: it was a big upgrade. The more we thought about it, that shoe captured the natural beauty of Hawaii and that carefree vacation vibe. Still, a mother and a son starting a shoe company? We had no idea where to begin. But between us, we had a design and finance background and a lot of passion. From the very beginning, we saw Blu Kicks as a chance to give back to this place we love and to raise awareness of endangered environments and habitats. That's why we donate $1 for every pair that we sell. So, what began as a little joke on a family vacation is now a family mission and business. And lately, we've been reminiscing about snowy trips to Tahoe and thinking about the perSpecialtiesWe're a family shoe company based in San Francisco. We donate a portion of our profits to help protect threatened habitats.

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