e.l.f. Cosmetics, based in Oakland, CA, is an award-winning makeup and skincare brand that believes clean beauty should be accessible to all. Their professional quality cosmetics are always vegan, cruelty-free, and affordably priced, making them a popular choice for beauty enthusiasts. With a commitment to reducing environmental impact, e.l.f. launched Project Unicorn, which focuses on sustainable packaging options and has already eliminated over one million pounds of excess packaging waste since 2019.
e.l.f. Cosmetics is known for their innovative products, including the popular Camo Liquid Blush and Hydrating Camo CC Cream, which provide long-lasting color and coverage with a hydrated finish. They also offer limited-edition sets inspired by pop culture, such as the Mean Girls movie, and provide early access to exclusive products for their Beauty Squad members. With a mission to empower individuals to own their beauty without compromise, e.l.f. Cosmetics continues to be a leader in the beauty industry.
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